discusses customer intelligence as it relates to marketing health care services. What is customer intelligence? How should the health care manager use customer intelligence to strategically create patient experiences? Provide an example to support your response.
Customer intelligence (CI) is the process of gathering and analyzing information regarding customers, and their details and activities, to build more effective customer relationships and improve decision-making by vendors.
Having new patients is a continuing challenge for doctors and healthcare providers, but perhaps the greater challenge—with longer-term rewards—is the ongoing effort to build trust and loyalty with existing patients.
In developing customer loyalty is the current market situation. Competition and quality of other products is significant for customer switches. Give a good reason to your customers to support you. Inertia loyalty is a prominent factor of customer satisfaction. For example, if you have a savings account with one bank for more than 5 years, you will not like to change a new bank as it is time consuming.
Differences in age, gender, culture, etc. are main determinants of customer loyalty. Educated customers do not commit to specific brands. Less affluent customers may not try a brand which does not suit them. Moreover, younger customers are not as brand conscious like the older ones.
When a patient has a good experience, he/she is going to talk about it. That means more word-of-mouth referrals,so more patients and a bigger impact on the community.
Patients want more personal experiences—that means they want to feel heard and seen as individuals, and they want to engage with other individuals on a personal level when discussing their problems. This is hard to accomplish, especially for large organizations with lots of staff members and countless appointments per day. However, it’s an ideal to strive for, and can make a positive difference in at least a portion of your patients’ lives. Look your patients in the eyes when talking to them, listen to what they have to say, and make sure everyone on your staff knows about the importance of these personal touches.
Developments in technology have depersonalized some elements of healthcare, and will likely continue to do so, but the most successful healthcare organizations of the future will be the ones that still prioritize the human patient experience.
discusses customer intelligence as it relates to marketing health care services. What is customer intelligence? How...
Record of Care, Treatment, and Services (RC): Describe how this standard or process relates to health information management or health informatics in the hospital setting.
From the e-Activity, argue the importance of value-added patient services in health care organizations. Support your response with two to three (2-3) examples of value-added patient services that health care providers can offer to patients. From the e-Activity, hypothesize the long-term impact of the Affordable Care Act on children’s overall health in the U.S. Support your response with at least two (2) examples of said impact.
Write a 175- to 265-word response to the following: .What strategies should health care managers use to support health plans for employees? Provide examples. Write a 175- to 265-word response to the following: .What strategies should health care managers use to support health plans for employees? Provide examples.
Ch. 5 health care marketing How will you know your health care marketing plan is a success?
Draft a research paper, which discusses how well managed care has achieved its objectives of ensuring quality of care, cost of care, and access to care, sometimes referred to as the “iron triangle” of health care. Explain what mechanisms are in place to achieve these objectives. Include in the paper your opinion as to whether all three (3) objectives can actually be achieved simultaneously. Also, be sure to support your conclusions with data and other evidence. You must use at...
How does health care financing affect the services that health care professionals provide?
1. Health care professionals should take a patient's religion and spirituality into consideration, but to what extent should a health care professional's beliefs be taken into consideration? 2. In the case of the parents choosing faith over medicine, what is the responsibility of the health care professional and/or health center/hospital? Provide examples to support your response.
The Center for Medicare and Medicaid Services (CMS) publishes a list of health care-acquired conditions (HACs). What actions has your health care organization (or health care organizations in general) implemented to manage or prevent these "never events" from happening within their health care facilities? Support your response with a minimum two peer-reviewed articles.
The Center for Medicare and Medicaid Services (CMS) publishes a list of health care-acquired conditions (HACs). What actions has your health care organization (or health care organizations in general) implemented to manage or prevent these "never events" from happening within their health care facilities? Support your response with a minimum two peer-reviewed articles.
Health care services vary given a geographical location of an organization. All services are may not be provided in one area, furthermore, patients often must travel to obtain services whom live in rural areas. For example, according to Spasojevic, Vasilj, Hrabac, & Celik (2015), rural residents are more likely to travel more than 15 minutes to see their health facilities compared with urban residents. Based on the course readings and your own research discuss/answer the following: How does ancillary services...