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According to stakeholder theory, social responsibility refers to paying attention to the interest of all the...

According to stakeholder theory, social responsibility refers to paying attention to the interest of all the stakeholders such as management, suppliers, customers, and local community.

True

False

cause of the impact of Internet and social media, consumers are now able to become senders as opposed to only brands being senders.

True

False

Owned media is also called content marketing.

True

False

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Answer #1

1) True, According to stakeholder theory, social responsibility refers to paying attention to the interest of all the stakeholders such as management, suppliers, customers, and local community.

2) True, due to impact of Internet and social media, consumers are now able to become senders as opposed to only brands being senders.

3) True , Owned media is also called content marketing.

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