Question

Describe some ways Volkswagen ignored the six forces in the marketing environment. How did it violate its respon­sibilities to competitors, consumers, and regulators

Answer 1

The six forces in the marketing environment are: Economic, political, ecological, demographic, socio-cultural and technological forces.

Ecological -The cars were claimed to be environment friendly. However, upon being tested it was found that it was a fraud and the claim was not true.

Political - Competition has increased in the automobile industry and the companies are under very high pressure. Volkswagen has grown in recent years.

Economic - Fluctuations in economic activity have impact on the aaggregate demand. In some past years, demand had fallen, however now it is stable.

Socio-economic - Trends keep on changing in accordance with the socio-economic factors. Volkswagen ignored trends and preferences of the people.

Volkswagen violated its responsibilities to competitors, consumers and regulators. The engines of the cars emitted large amount of nitrogen into the enivironment. It was much higher than the allowed level. Environmental regulators saw this as a violation of laws.