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Midtown Advertising Agency in Cincinnati, Ohio. This small ad agency has two managing partners who pay themselves annual salaries of $100,000 each, and an artistic staff of six people who each earn $50,000 per year. Fringe benefits for these professionals average 42 percent of their compensation. So Midtown Advertising Agencys direct professional labor budget is as follows Partner salaries Partner benefits (42%) $200,000 84,000 Total partner $284,000 compensation Artistic staff salaries Artistic staff benefits $300,000 126,000 (42%) Total artistic staff $426,000 compensation Midtowns accountant has estimated that one-third of the budgeted overhead cost is incurred to support the ad agencys two partners, and two-thirds of it goes to support the artistic staff During May, Midtown Advertising Agency completed an advertising project for Super Scoop Ice Cream Company. The contract required $1,800 in direct material, $1,200 of partner direct professional labor, and $2,000 of artistic staff direct professional labor Overhead is assigned to each ad contract at the rate of 89 percent of partner direct professional labor plus 118 percent of artistic staff direct labor. The total cost of the contract is computed as followsDirect material $1,800 Direct professional labor Direct professional labor Applied overhead: 1,200 (partner) 2,000 (artistic staff) Partner support ($1,200 x 1,068 89%) Artistic staff support ($2,000x 2,360 118%) Total cost $ 8,428 The ad agencys annual overhead budget, which totals $756,000 (which includes the costs of the support staff, artistic and photographic supplies, office operation, utilities, rent, insurance, advertising, vehicle maintenance and depreciation.) appears in the illustration of overhead application below:MIDTOWN ADVERTISING AGENCY Annual Overhead Budget For the Year 20x6 1st Quarter 2nd Quarter 3rd Quarter 4th Quarter Year Support staff Receptionist Secretarial Accounting Custodial Support staff benefits Artistic supplies Photographic supplies Office: $ 8,000 8,0008,000 8,000 32,000 17,50070,000 10,00040,000 7,250 29,000 17,100 68,400 40,000 160,000 30,000 120,000 17,500 10,000 7,250 17,100 40,000 30,000 17,500 10,000 7,250 17,100 40,000 30,000 17,500 10,000 7,250 40,000 30,000 5,000 3,750 4,500 5,000 3,750 4,500 525 5,000 3,750 Computer Photocopying Office supplies Postage 5,000 20,000 3,750 15,000 4,500 18,000 525 2.100 525 Utilities: 3,250 13,000 4,00016,000 375 1,500 500 2,000 775 3,100 600 2,400 2,500 12,500 50,000 3,750 15,000 5,000 20,000 Electricity Heat/air conditioning Internet access Cable TV Telephone Trash collection Other 3,250 4,000 375 500 775 3,250 4,000 375 3,250 4,000 775 Building rent Insurance Advertising Vehicle maintenance Depreciation 12,500 3,750 5,000 1,000 12,500 12,500 3,750 5,000 1,000 5,000 1,000 1,000 4.000 Equipment Vehicles 3,000 12,000 5,000 20,000 5,000 20,000 S189,000 189,000 189,000189,000 $756,000 3,000 5,000 5,000 3,000 5,000 3,000 5,000 Other Total overhead4. Compare the applied overhead using the single cost driver with the applied overhead computed using the two cost drivers used in the text illustration. Applied overhead using the single cost driver o cost drivers

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1 Partner Artistic Staff Total Budgeted Compensation
Partner salaries $       200,000 Artistic staff salaries $ 300,000 $                              500,000
Add: Partner benefits (42%)             84,000 Add:Artistic staff benefits (42%)      126,000                                  210,000
Total partner compensation $       284,000 Total artistic staff compensation $ 426,000                                  710,000
2 Predetermined overhead rate = Total overhead ÷ Total budgeted compensation
Predetermined overhead rate = 756000 ÷ 710000
Predetermined overhead rate = 106% of per $ budgeted compensation
3 Direct professional labor (partner)               1,200
Direct professional labor (artistic staff )               2,000
Total Compensation                     3,200
Budgeted Overhead 3200 x 106% = $                                                    3,392
4 Applied overhead using the single cost driver: $                                                    3,392
Applied overhead using two cost drivers: $    3,428
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