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Q12) Trying to increase sales of present services within existing markets that the organization already serves...

Q12) Trying to increase sales of present services within existing markets that the organization already serves is an example of which type of growth strategy: A. Market development B. Market penetration C. Diversification D. Product development

Q11)Invisible value may be best defined as:

  1. The internal operations of an organization or health care facility
  2. The invisible components that a customer determines is worth a products price
  3. The value that a producer builds into a product or service
  4. The value which is invisible to the customer except when they interact with the provider
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Answer #1

12. B. Market penetration

Explanation: In market penetration, a firm strengthens its presence in a market which it already serves.

11. D. The value which is invisible to the customer except when they interact with the provider

Explanation: Invisible value is the value which is not directly observed by the customer until it is explained to the customer by the seller.

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