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What is the main marketing philosophy of Costco?

What is the main marketing philosophy of Costco?
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Answer #1

Costco is well regarded for market oriented strategic plans wherein prices are factored based on market conditions wnd industrial price as proposed by competitors and hence an price cut or price rise is commensurately passed onto consumers by Costco.

The marketing also focuses on extensive distribution with social media marketing, out of home media, print, radio and television.

The marketing campaign focuses on fast delivery, wide product offerings and affordability.

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