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• Consider the concepts of mood and self regulation. How do you think that these two concepts are impacting buyers decisions
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Answer #1

Dear Student,

It is related to consumer buying behaviour

A persons mood typically described as having either a positive or negative effects on personal decisions.

Mood is state of mind and reflects a moving notion that cannot be easily grasped, It can impact on future evaluations, feelings and subsequest actions

Self-regulation or emotion regulation is the ability to respond to the ongoing demands of experience with the range of emotions in such a manner that is socially tolerable and sufficiently flexible to permit immediate reactions as well as the ability to delay the decision of purchasing a product or service

It definatly impact on buying decisions for example - When we have to make a decision, self regulation and moods that was applicable from the past involving similar experiences influence the choices we are considering. These emotions create preferences which lead to our decision.

Thank You !!

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