Ans-
Qualitative research gathers data that is free-form and non-numerical, such as diaries, open-ended questionnaires, interviews and observations that are not coded using a numerical system. On the other hand,
Qualitative Research | Quantitative Research | |
---|---|---|
Sampling | Purposive | Random |
quantitative research gathers data that can be coded in a numerical form.
Advantages and disadvantages of each--
Quantitative Advantages
Controlled, objective testing and experimentation ultimately supports or rejects your hypotheses. Each step is standardized to reduce bias when collecting and analyzing data. A big advantage of this approach is that the results are valid, reliable and generalizable to a larger population.
Disadvantages of Quantitative Research
One of the significant advantages of the qualitative research method is that it creates a lot of potential data points which are usable to the social scientists. This process also creates a disadvantage which must be considered by researchers as well
Disadvantages of Qualitative Research?
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