What is the difference between qualitative and quantitative research sampling strategies? Compare and contrast the strategies and describe some of the advantages and disadvantages of each.
Qualitative research : In qualitative research, we can assess emotions, experience, cultural factors and feelings of the certain community or selected sampling.we cannot measure this qualitative research by numerical values.
Advantages : Qualitative research consumes less budget. We have to set more open ended questions. It gives us more valid data and information.
Disadvantages : Qualitative research is time consuming. Even though the information is more valid, but it is difficult for presentations . Sometimes it may need repeated periods of research, to get a solution. Result has to present as a subjective data.
Quantitative research : In quantitative research, we can measure the results in numerical values. We can assess the co- relation factors and descriptive factors by using quantitative research. Experimental and non experimental are the two types of quantitative research.
Advantages : Quantitative research is easy to predict the result based on numerical values. Result has to be represented as objective data, which is more reliable. Based on numerical data, we can easily conclude the results.
Disadvantages : we cannot measure the human experience or feelings by using quantitative research. We can assess the data only by observation but we cannot assess the inner feelings of the sampling .
What is the difference between qualitative and quantitative research sampling strategies? Compare and contrast the strategies...
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