Question

Compare and contrast qualitative and quantitative research. What is the importance of utilizing the scientific method and evidence-based research in science or when making business decisions?

Answer 1

Answer: The importance of utilizing the scientific method as well as evidence based research in science or making business decision as it provides basic knowledge as well as past experience of the methods involved. The evidence based research provides the information regarding the usefulness and positive outcomes that can be achieved by utilizing it.

Quantitative research is based on the objective facts je. Statistic and numeric data. Quantitative data has one of the major outcome & that it is easy to measure and result can be elearly shown through Objective data. It is also easy to make predictions based on the quantitative data because of its numerical basis. The weakness of quantitative data is that it cannot be used to explain social phenomena, which make it less useful in sovology. * The quantitative research can inform evidence based Solutions which improve the quality of care- as the quantitative research is totally based on numerical values and statistics, it is easy to interpret the chances, probablity and the size of the population that are being athected with the disease or got proper treatment. This makes easy to count the number of the people that have been benefited with the evidence bus based practice. practice. .

Qualitative research is mainly based on depth of understanding of social phenomena within their natural setting. The three major fous areas are individuals, societies and cultures and language and communication The qualitative research methods allow for in-depth. and further probing and questioning based on their of respondents responses, where the researcher also tries to understand their muotivation of feelings. Qualitative research method originated social and behavioral sciences. in the