Question

What are the advantages and disadvantages of the quantitative and qualitative research process?

Answer 1

Answer: The quantitative research process can be easily as it depends upon the measurement, quanity. Some of the advantage of quantitative research are:

• It can be easily measured
• Straight analysis can be done.
• Enables measuring the gaps.
• The data are more reliable.
• The behavior pattern can be determined.

The disadvantages are:

• Problem in setting research model.
• It could falsely focus on the numbers.
• Human behavior can not be identified.

The advantages of qualitative research are:

• It enables the researchers to understand the behaviour pattern.
• Insights of research can be obtained.
• There is always open end process.

The disadvantages are:

• It depends upon the experience of the researcher.
• May give wrong data sometimes.
• Results can not be replicated.