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As the field of OSCM has advanced, new concepts have been applied to help companies compete...

As the field of OSCM has advanced, new concepts have been applied to help companies compete in a number of ways, including the advertisement of the firm’s products or services. One recent concept to gain the attention of companies is promoting sustainability. Discuss how you have seen the idea of sustainability used by companies to advertise their goods or services.

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Advertisement is one of the strongest tools for companies reach its audience. Therefore it is important for companies to advertise in such a way not to harm the immediate environment. That is where the concept of sustainability comes in. Companies have started advertising sustainability. Some of the examples would be as follows:-

----> The Coca-Cola's campaign towards helping the planet where it created a billboard covered in Fukien plants saying "This billboard absorbs air pollution".

----> Even Pepsi went environmental friendly by creating a campaign towards producing bottles from 100% plant waste.

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