Question

The internet now influences more than 50 percent of total retail sales (in-store and online). Assume you are a new start up retailer in your local area, how can you use the Internet to boost your visibility and sales? What digital marketing tactics (social media marketing, interactive digital marketing, search engine optimization (SEO), search engine marketing (SEM) etc.) might you choose? How would ensure your consumers digital marketing security?

Answer 1

Now a days majority of people using on internet for purchacing. E commerce site playing importent role in retail sales. All the leading companies depending internet for marketing and sales.

WHAT IS DIGITEL MARKETING

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and digital media and platform to promote product and services.

HOW TO UTILIZE INTERNET TO BOOST YOUR VISIBILITY

Promotion of goods and services through internet is known as Digital Marketing.

1. Search Engine Marketing: It refers to the process of growing your online visibility in non paid search engine results.

2. Search Engine Marketing: It covers the grounds Search Engine Marketing ignors, paid thariff from search engines.

3. Social Media Marketing: It is the marketing method using various social medias and helpful to connect with coustommers in more intimate way.

4. Content Marketing: Sharing content across all of your social media platform for maximum exposure and feedback.

5. Affiliate Marketing: It refers the process of conversions. Affiliate represents your brand, so you want them to carry for your brand's message close to them.

6. Influncer Marketing: It uses people with an enormous online reach conciderd expert by your target market to drive your traffic and sales.

7. Email Marketing. Marketing through sending e mails.

8. Viral matrketing. Promoting sales and brand name through trending media.

9. Mobile phone advertising. Advertising with help of some applications.

10. Online store marketing: List my products in online stores like amazon,flipkart and ebay.

As a local retailer, i will use Social media marketing, Content marketing, Affiliate marketing and online store marketing.

DIGITAL MARKETING SECURITY

Following methods can be used for digital marketing security.

1. Keep your software up to date.

2. Avoid phishing scams.

3. Practice good password management.

4. Be careful what you click.

5. Protect sensitive data.

6. Anti virus protection.

7. Back up your data.

8. Mobile phone security.

9. Protection from hackers.