Question

Promotion: This includes advertising, sales promotion, publicity, and personal selling, and refers to the various methods of promoting the product, brand, or company. Place or Distribution: Refers to how the product gets to the customer; for example, point of sale placement or retailing. This is the channel by which a product or services is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc.

Hi I need to write at least two hundred words on a product marketing plan for a sensor on capsim

please help with this ASAP

Answer 1

Product marketing plan can be designed in several ways but it must include two essential elements that is promotion and place or distribution which are the part of marketing mix or 4Ps of marketing (Product, Price, Place and Promotion). For a sensor, we shall design the same in the following ways:

1) Promotion: We shall utilize advertising and other tool of promotion in a manner so that we can achieve reduced our cost of marketing and sales development. Every sales manager will be assigned the additional task of product promotion and channel development. We shall target household customer via door to door marketing campaigns for our different range of a sensors. To establish our company name, we shall advertise our profile via a TV commercial ad which will definitely position us as a branded sensor selling company.

2) Place or Distribution: We shall utilize both exclusive and mass channel development strategy to distribute our product offerings to end users. Even, we shall make our presence on online or e-commerce shopping portals. Our sales team will also target industrial as well as household customers to sell our premium range of sensors. Apart from this, we shall make tie ups with many other sales and marketing corporations so as to boost our sales.