Question

My company name is Samsung
My new product is a New Phone Charger that will last your phone for 24hrs
steps they took on innovation and development
discuss the steps and results that were taken to launch product
conclusion talk about the product was it successful
look at the competition and see if product was a market success then give me your opinion on what went right and what didn't
how would you as an operations or product manager do it over?

Answer 1

Samsung's innovation and development;-

- Samsung's strategic management revolves around creativity, partnership and talent. The same strategy is used here too. Samsung wants to inspire the world and create a sustainable environment for a better future so the company listens to its customers and one thing that is loud coming from customers is the concern for the environment.. First and foremost important step in innovation and development.

- Samsung employed great people with extra ordinary creativity and who have passion for excellence and an unfaltering commitment to develop this best and unique product in the market.

- Samsung's concept development- It has collected the data from the customers and it has appointed a great team to develop the concept. They take this wealth of information and build and refine it into one defining concept, and this is developed into a solid business case.

Samsung's concept finalization- At the final stage they work together to finalize product concept based on market and consumer requirements.

- Samsung's innovation strategy for the future includes creating the Eco-Management plan. This plan is to reduce greenhouse gas emissions from manufacturing facilities by 50% and reduce indirect greenhouse gas emissions from the smartphone.

Launching the product;-

As soon as decisions begin to be made about a new device, the reliability test group gets to work. The group considers which parts require testing and verification and the process starts even before the features have been fully integrated. The results will be immediately passed on to the development division for improvement.

Image quality lab test- To help people to click quality pics cameras undergo both quantitative and qualitative evaluations to verify their performance.

Acoustic lab test- To assure quality across all types of sound the devices are tested in two different chambers. The anechoic chamber and the second chamber simulates the smartphone's sound while talking on the phone in different settings.

Heat test lab- While testing the smartphone team reproduces conditions of heavy usage. such as playing high-spec games and using resource intensive apps and measure the device's heat levels with a thermal camera.

Drop test lab- The drop test lab also uses high speed cameras to take footage of the smartphones falling which the team can analyse.

Durability test- This is tested with a series of repetitive actions such as pressing the buttons using the earphone jacks and opening the SIM card tray.

Waterproof lab test- The tests consist of rain simulation, water jets and submersion

Environment test- Since devices are used in different climatic conditions across the world durability and performance must remain unchanged from environment to environment..so this test is done at analyse this.

After the product has passed in all these tests the product is ready to launch and the customers can explore it.

Success of the product-

Product was a great hit in the market because it always fitted with user friendly and simple interface and there were controlling technologies which made a trend in the market such as voice activation and motion gestures and it comes with 24hr battery life which was the great attraction so the user could operate it for a whole day and this will be fully charged in no time. At the end of the day we always need a smartphone which answers the utmost desires instantly so this is the best option. The only thing which went a bit wrong was the price..The price is a bit high compared to other phones but it doesnt make any huge shake in the market as it hold unique features.