Question

MARKETING

What is TJ Maxx, Marshalls, & Home Goods marketing secret? What do people like shopping there?

What decisions do you think the store has made regarding one or more of the 4 P's? How these 4 P's work together to keep customers coming back again and again?

Answer 1

The off-price retailers TJ Maxx, Marshalls, & Home Goods... promises to be never boring, always surprising. Whether you head there to track down a last-minute gift or to save money on the latest fashion, beauty, and home trends, it's nearly impossible to leave them without a shopping cart full of deals.

Let us discuss their marketing secrets and why people like shopping there and how 4Ps are paying an pivotal role and their decisions about these 4 Ps.

TJ Maxx, Marshalls, & Home Goods marketing secrets, 4 Ps, people's choice and more:

1. Shop here for beauty products:

Just because Marshalls and other off-price retailers sell products for a fraction of the price doesn't mean they're skimping on quality. Take the beauty aisle, for example..You can find so many popular brands on sale.

2. Pay Close attention to the Price Tags:

Marshalls and other TJX Company stores — TJ Maxx, HomeGoods, Homesense, and Sierra — indicate markdowns with the following price tag colors: white tags without stickers are normal prices, red stickers indicate clearance prices, and yellow stickers indicate final clearance prices (a.k.a. the best deals). That's one of the key strategy.

3. Shop during Weekdays:

If you've attempted to shop at Marshalls on Saturday afternoon, then congrats because you've survived the worst of it. The best time to shop is weekday mornings when everything is tidy, clean, and well-stocked from the overnight shipment. Mondays are usually catch-up days from the busy weekend. To really up your chances of scoring a unique find, head to Marshalls on Friday when the stores are stocking the shelves for the weekend crowds.

4. Check Prices as you shop :

It's easy to think that you're getting the best deal when the price tags show the original price — but that's not always the case. You can use the scan barcodes option on the Amazon app to compare prices. This is really pleasing for the customers and highly appreciated and received positive feedback.

5. Take it Store by Store:

You know when you talk to your friends about your favorite Marshalls finds and they complain that their store doesn't carry it? Well, there's a reason. Products are initially launched in a few stores to see how well they perform and if they do well, it gets a wider distribution throughout. That's the strategy adopted by them.

6. Open a TJX Rewards credit card:

If you regularly shop at Marshalls or one of the other TJX Company stores, it's worth it to apply for a TJX Rewards Credit Card. When you open an account, you'll even get 10% off your purchase. In addition to earning points for in-store redemption, you’ll receive exclusive access to shopping events and other perks. One more reason why please like shopping with them.

In above scenarios as we are discussing 4Ps .. product.. price..place..and promotion.. plays a pivotal role and it is strategically designed and taken care of. We will see the Significance of 4Ps as follows:

• Once the needs and desires of the customer are verified, the 4Ps together helps the firm in shooting up its revenues.
• As the business environment changes, so do the needs of the customer. The 4Ps forms a balance between the firm and the market.
• Since the 4Ps are interrelated to one another, an integrated approach towards marketing is formed.
• 4Ps together lead to customer-oriented marketing as a link is formed between the firm and customer.

Thanks.

Hope it helps!

All the best

Regards