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Video Q&A Discussion Points 1. Videos on FB business pages increase engagement by what percent? 2. According to Hubspot video
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Answer #1

1. According to a study, videos on facebook business page increase engagement per post by 16% as compared to the images.

2. Video is expected to claim more than 80%of the web traffic by 2019.

3. Videos can increase customer engagement significantly in comparison to a post with images or other type of messages. This is due to higher degree of interactivity  with the watcher and more effective delivery of the message. A video is more likely to attract the prospective customers owing to quality of its content and are more likely to be clicked than the images or other types of posts.

A video can be helpful in communicating with customers more effectively and provides a better opportunity to showcase the company's offerings. Video posts can be more effective in customer engagement at significantly lower costs in comparison to the other media, thus helping small businesses to reach out to their target customers with cost effectiveness.

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