Many advertisements work primarily through recognition which means
- that the ad is top of mind and can be easily remembered.
- that you remember the ad when you see it again or are reminded of it.
- that you immediately know what the ad is about.
- that the ad has won many awards.
What the most important ways that integrated marketing communications (IMC) builds loyalty relationships?
- by helping to reinforce the choices suggested by each communications option.
- by persuading consumers that they should build a relationship with the organization.
- by giving loyalty coupons to repeat users.
- by communicating to customers that it is better to be loyal than to be a brand switcher.
Part 1:
That you remember the ad when you see it again or are reminded of
it.
Part 2:
By persuading consumers that they should build a relationship with
the organization.
Many advertisements work primarily through recognition which means - that the ad is top of mind...
Integrated marketing communications require a company’s mass-market advertisements, Web site, e-mail, and personal selling communications to all have: - equal portions of the advertising budget - separate marketing objectives - the same target audience - the same message, look, and feel Which best explains why companies often fail to integrate their various communications to consumers? - Historically, consumers have been able to distinguish between message sources. - Communications often come from different parts of the company. - Public relations is...
Discussion questions
1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
(1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...