Question

marketing

16. A period of economic activity when income, production and employment tend to fall, reducing overall demand is called: a. Stagflation b. Inflation C. Recession d. Price escalation e. Prosperity 17. - Marketers are interested in trends involving consumer income after taxes and what remains after essentials have been paid for. This income is known as: a. Disposable income b. Discretionary income c. Savings rate d. Gross income e. Investment rate 18. ___Demography is the study of peoples: a. Age b. Race c. Occupation d. Income e. All of the above 19. A period of sustained rising of prices for consumer and industrial goods is known as: a. Prosperity b. Growth C. Inflation d. Recession e. Stagflation

Answer 1

16. Recession is a period of economic activity when income, production and employment tend to fall, reducing overall demand.

Recession attributes to a period where there has been an economic decline for more than 6 months. The market gets stagnant, the production is stopped, new expansion plans of business are cancelled. As a result, income as well as employment opportunities reduce considerably.

Answer: Option c

17. Marketers are interested in trends involving consumer income after taxes and what remains after essentials have been paid for. This income is known as discretionary income.

Discretionary income is spend by individuals on their desires and in fulfilling the non-critical expenditures. For example: Holiday, Eating out, etc.

Answer: Option b

18. Demography is the study of overall population- their gender, age, economic status, marital status, etc. Demography is basically studied to identify a change prevailing in the society and the root cause behind the change.

Answer: Option e

19. A period of sustained rising of prices for consumer and industrial goods is known as Inflation. Inflation can be easily identified by tracking the CPI of the economy.

Answer: Option c