Question

Describe how the view of operations as a process can be applied to the following:

a. Acquisition of another company

b. Marketing Research for a New Product

c. Design of an Information System

Answer 1

a. Acquisition of another company :If one contemplates the takeover of another company, an assessment of the effectiveness and efficacy of the integration processes used by the organization must be carried out. It is important that people from any organizational context should be able to understand the intertwined existence of all management areas within any type of business enterprise. Of example, in order to see how improvements can be made, it is necessary to understand the value-added inputs of all process components To remove non-value-adding operations, it is necessary to be able to recognize the needs of the consumers of the business being purchased.

b. Marketing research for a new product Whatever the design or kind of product, similar tasks are performed which compose the process of bringing a new product to market. This usually include the production of the proposal, the execution of feasibility studies, the acceptance of financing for the project carrying out market research, the development of a prototype, market rest and prototype testing, redesign, etc. Market research can be carried out in a variety of ways, but the aim of the market research method is to provide a potential buyer with a product (ether physically or conceptually) and assess consumer penetration odds based on customer answers to a variety of questions. This market research can use a variety of tools including field or telephone interviews, field testing, etc. Regardless of the methodology used in market research, it is simply an example of evaluating theory that has a common set of method components.

c. Information system implementation Similar to market testing, the construction of an information system includes consumer (internal or external) awareness of specifications. If consumer specifications are known, a concept may be developed, evaluated, re-designed based on input, and modified for deployment if successful. A uniform collection of process elements is generally followed whatever the intent of the information system.

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