Question

A marketer will likely need to reposition a product if ______. very few competitors offer similar...

A marketer will likely need to reposition a product if ______.

very few competitors offer similar products

customers see the product as distinct from other products in the market

marketers see the product as distinct from other products in the market

customers see the product as very similar to other products in the market

marketers see the product as very similar to other products in the market

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Answer #1

The correct answer is "customers see the product as very similar to other products in the market".

Positioning is nothing but the marketing strategy that focus on making a brand takes a unique position in the mind of the customer as compared to competing brand. This strategy is applied based on distinguishing features of the brand or by creating suitable image through advertising. So, if the customers see the product as very similar to other products in the market, so a marketer should reposition a product in order to appeal the target segment.

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