Question

Match the Following --- A B C D Continuing to produce an existing product or service,...

Match the Following

--- A B C D

Continuing to produce an existing product or service, improving them over time, and introducing new ones, all for the same market

A. Differentiation strategy

--- A B C D

Requires research and development to focus on introducing technologically advanced processes or products

B. Focus strategy

--- A B C D

Targets a very small market and, in so doing, reduces greatly the number of competitors in the arena

C. Innovation strategy

--- A B C D

Involves producing a product that is different from or better than those of other competitors

D. Product-development strategies

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Answer:

Continuing to produce an existing product or service, improving them over time, and introducing new ones, all for the same market - D. Product-development strategies

- Requires research and development to focus on introducing technologically advanced processes or products - C. Innovation strategy

- Targets a very small market and, in so doing, reduces greatly the number of competitors in the arena - B. Focus strategy

- Involves producing a product that is different from or better than those of other competitors - A. Differentiation strategy

As described by Micheal Porter, various response strategies in a competitive environment include:

  • Differentiation strategy - It involves a product which is comparatively different compared to that of competitor
  • Focus strategy - It involves focusing on a niche area which helps to reduce competition
  • Innovation strategy - it is inclined towards innovation through R&D towards advancements in new technologies
  • Product-development strategies - It comprises of all strategies related to phase of product life-cycle like growth strategy
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