Question

What kinds of marketing and sociocultural inputs would influence the purchase of (i) an iPhone and (ii) a Dutch Lady low-fat milk. Explain and illustrate your answers with examples.

Answer 1

Marketing inputs are marketing efforts that perform by the company marketing team to reach the customers through marketing mix, pricing skimming, offering unique products, guarantees, and packaging, personal selling, direct marketing, and selection of channels of distribution.

For iPhone marketing inputs like television advertising, social media advertising, product differentiation, price skimming, product positions as status, and brand consciousness.

Suppose television advertising about the iPhone latest version with easy EMI and unique features.

Newspaper and television advertising about how the low-fat milk essential for ladies and make her slim.

Socio-cultural inputs are referring to a large range of none commercial influences like comments, editorial in the newspaper. We have experienced the culture, subculture and socio class are vital input factors that affect how the consumer evaluate the products.

Newspaper editorial about how the milk helpful in controlling the fat of dutch lady.

Friend and another relative purchased iPhones that influence our purchasing behavior about phones and we will give first preference to iPhones.