Question

please answer both questions for me! You only have to answer each in 150 words or less. for each Thank you so much! I always upvote by the way! Q1. What type of marketing research might work well using standardized data? Q2. What might be a good example of a time when customized research may be the most appropriate for a marketing research project?

Answer 1

Ans 1. Descriptive research work well using standardised data as this type of research is quantitative by nature using a standardised format with close ended question to collect information that can be statistically measured.

Examples of descriptive research are surveys, questionnaires, etc

Ans 2. Good example of a time when customised research may be most appropriate for marketing research project is-

When your company is at a critical path and you need detailed information to bring in on right path.

It may be in your company's best interest to do a custom research report. Actionable insight is the goal, so if the information that your company needs to make critical business is needed then custom research is appropriate option.