What kind of product could I build from Microsoft and what would be the brand positioning strategy based on unique product features?
The type of product that can be built from microsoft is a software or program. A tangible product cannot be produced using microsoft. Using product characteristics or products benefits for brand positioning is the best strategy based on unique product features. Unique benefits of the product must be highlighted during the promotion of the product.
What kind of product could I build from Microsoft and what would be the brand positioning...
What kind of learning should marketers use to ensure that consumers learn a favourable product positioning for a new brand of organic skin care range. Illustrate your answer with relevant examples.
What is Toyota, Ford, and Fiat/Chrysler brand positioning strategy?
Choose a company and discuss their segmentation, targeting strategy and what their is positioning. Provide details of what positioning bases is used. Are these the most important features to the consumer? Is their positioning strategy effective? If you were the head of marketing, what would you do differently? And why? Also, has this product being repositioned? If so, what was the prior bases? Does repositioning help the product/company be sustainable?
Why might penetration pricing potentially negatively impact brand image and product positioning in the long run? Given this risk, why would a marketing manager use penetration pricing? Identify a brand (other than the examples in the chapter) that you believe is engaged in penetration pricing. (500-700 words)
McDonald’s is a strong global brand, does their variety of food throughout the world help to strengthen or weaken their positioning and brand image? From a cost and logistics perspective, would McDonald’s prefer a standardized or localized menu across the world? What are the risks inherent in McDonald’s trying to compete in local markets against local “experts”? (For example, a Mexican menu item in Mexico?) Is this approach (of localized menu items) likely to deliver more or less innovation across...
I need help with the following assignment, mostly what kind of code would be needed to create a website that looks like the attached picture Colors must be the same, or very close to the image colors. Must be written in CSS/HTML METRO COLORS MICROSOFT DESGIN
Sample Question What type of strategy is having a target audience that is already in the category but using another brand, product, or service type within it? a) Acquisition/earn share strategy b) Retention/earn share strategy c) Retention/stimulate share strategy d) Acquisition/stimulate demand strategy Sample Question What is a single-minded statement that contains the essence of the value proposition for the target audience called? a) Current belief b) Consumer proposition c) Tagline d) Desired do (behavior) e) Desired belief Sample Question...
Microsoft is planning to introduce a new pc system to replace Window 7,what kind of research would it need to do in order to have confidence that the new software would sell well?
2. What “special role of a brand” strategy would you leverage if you had a prestige/premium brand, but then the store where your brand was retailing introduced their private label?
What kind of experiment could I do to prove that variation occurs in any species?