2. What “special role of a brand” strategy would you leverage if you had a prestige/premium brand...
2. What “special role of a brand” strategy would you leverage if you had a prestige/premium brand, but then the store where your brand was retailing introduced their private label?
Homework Answers
Answer
✓ if I had a prestige or premium brand and the store where my brand was retailing, introduces its own private label, I would use a brand strategy of retailing my brand by coming up with my own website and application which connects the customers directly. This will help me to keep my existing customers satisfied and also enhances the customers base by adding new people.
Introducing a brand website and application not help in retailing the the Product but also to keep the customers connected and stay updated with the new product information. As the brand is premium, it definitely have gained lot of popularity and loyalty, it will not be an issue to come up with an independent retailing service and compete with the rivals in a healthy way without losing the customers and sales.
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2. What “special role of a brand” strategy would you leverage if you had a prestige/premium brand...
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