Question

Thank you for helping me with my first question, however, there is a student in my class who may be using your services and had a similar response. May I PLEASE post the same question again, I still need help.. thank-you! (I attached the expert response)

QUESTION:

8 Tools: Engagement Analysis.

Please choose two of the “tools”

Explain how you will use them in your business

Why they are important to e-commerce?

Expert Answer

• sidsds answered this

  Was this answer helpful?

  1

  0

  2,785 answers

  Native social analytics= This is the important tool for the measurement of social engagement. The overview of the post and performance of the page is provided by the service provider such as Facebook and Twitter and it facilitates a in-depth analysis and helps in providing the details about the demographics or the post those are performing well along with the time an day they were provided. These are the important initial point to provide the engagement strategy and the way the content has to be developed.

  These tools can be quite useful to facilitate the important inputs about the target audience. It facilitates general overview or engagement and also the analysis of likes, comments shares, clicks, and so on. This will also provide greater inputs about the posts that are performing better.

  Hootsuite = It is an important tool for marketers. Apart from social monitoring and scheduling, it is also used in the determination of engagement. It is important as it combines the different social platforms in a single tool in a visually attractive manner that provides the performance analysis quite easily.

  Comprehensive engagement reports are facilitated by it for many popular social platforms and it can also facilitate the reports from Google Analytics for greater inputs, This will help in facilitating the details about the increase in followers, the mentions, shares, and the details of the audience demographics.

  Importance= These are important for the e-commerce so that the marketer can identify the weaknesses and the strengths of his social media and e-commerce account and it can be used to boost the performance of the online presence. The different strategies can be formulated that can help in improving the overall

Answer 1

Answer -

Email marketing – E mail marketing can be used as tools by any organization for the promotion of its upcoming products. E mail marketing is a very convenient way to reach number of people within short interval of time. Organization can send bulk emails for their promotion and providing information related to their scheme. E mail marketing can be done in a very systematic and simple manner so that every person can understand and respond accordingly. This is the tool we can use in our business for the growth and development of our business. Every person reads email on a regular basis so it is the best way for the marketing. E commerce industry can use this marketing and can get huge profit from it.

Social media – Social media is the platform where we can come in contact of number of people easily. It is very important for every industry to show its presence on social media platform. Social media platform contains various social media sites that are Facebook, twitter and many more through which we can do marketing of our products. HootSuite is a tool which helps industry to maintain their social media presence. It is the tools which works for industries and manage their social media post. HootSuite uses automatic technology through which allow you to access and post digital contents of industries

For the marketing purpose of our newly launched products or some existing products we can used above discussed tools in our business. We will use above discussed tools in our business because for the growth and development of any business marketing and promotion of product is very important. By using the tools E mail marketing and marketing through social media involvement we can provide information of our existing services or newly launch products to the number of people more easily.

Importance – They are important for E commerce industry also because E commerce industry sales their product on online mode to their customer. Customer will see the product, brand and newly arrived products then only they can buy new things from the online site of E commerce industry. E commerce industry get profited by doing marketing with social media platform and e mail marketing so They are useful for E commerce industry.

Your previous answer was also correct in that question only fact how will you use in your business was not explained properly. Otherwise it was fine answer for understanding the tools to engage customer.