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The commercial growth and popularity of many sports seems to be fueled by a combination of...

The commercial growth and popularity of many sports seems to be fueled by a combination of media coverage and corporate sponsorships . Why would corporations use their money and resources to sponsor sports and to brand sports with their names and logos ?

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Their is no hidding fact that these days brand endorsement has a major impact on the brand in itself.The sports these days receive a hefty amount of cash flow with these deals. Various Companies or Business corporations have started using these sports for their promotion few decades before.This whole concept has taken a new height in last few years. Today companies are focusing on being in the Lime light so they have opted these sport events as their Medium.

Organization of Different leagues in sports have Given this brand endorsement concept a whole new boost because their is organization of different league(sports) in the world throughout year. The world cup event happens generally after four years in famous Sports. Companies/Viewers used to see these lesgue events as mini World Cup.Company generally wanted to reach out to every possible corner with their product in a small frame of time So they see These Sports as their medium to shorten this gap.

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