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3. Discuss the importance of writing a cover letter. Explain what things to include in a...

3. Discuss the importance of writing a cover letter. Explain what things to include in a cover letter.

4. Explain and discuss four ways to search for or find a job. Provide appropriate examples for each.

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3. A “Cover Letter” is also known by other names including motivation letter. It is a letter of introduction, which often accompanies a curriculum vitae, resume, or any other document. Candidates and aspirants of a job send the cover letter along with their resume or job application for employment and use it as a way to introduce themselves to their potential employers. They may also use the cover letter for explaining their suitability for the given job role they are applying for.

Importance of Cover Letters

Below are some points that show how cover letters can be highly valuable and important.

a. The scope of cover letters includes the advertised and specific openings as well as the situations where the job seeker is not certain about the current openings. In the latter instance, the cover letter may be called a “letter of inquiry” as well. Hence a cover letter is fit for use in a variety of circumstances.

b. Cover letters improve the value and usefulness of the job application for the employer and may also make its task easier. Cover letters that accompany documents like resume help the employers quickly screen through the application, and find the appropriateness of a candidate for a job role. cover letters may hence save time and efforts for the employer, and enhance their appreciation for a job application, which may also result in favorable hiring decisions.

c. Cover letters are good for catching the attention of the reader or the employer and may persuade the organization into hiring a candidate. It has been found that employers often look for the thoughtfully written and individualized cover letters for screening out applicants who may not be sufficiently interested in a job position or lack the basic skills.

d. Cover letters allow the candidates to target any job in a very specific way and create a better understanding and relationship with the employer from the very start. Also, candidates are not required to tweak their resumes again and again for the different jobs they apply for as the specific and individualized cover letters can do it well enough. It also reveals the candidate’s enthusiasm for a given job role and presents to the employer the values that a candidate may bring to an organization.


e. Writing a cover letter may require that a candidate researches will about the job as well as the employer. This way, a candidate gains ample of important and useful information, which helps in him/her later as well during the job interview or while doing the job.

f. Cover letters may be the only opportunity present to a candidate to tell their stories in a polite, interactive, and impressive way. It may also create a relationship when the candidate denotes the person who has referred him/her to the job role.

4. 4 Ways To Search For A New Job

A. Networking- networking with colleagues, friends, and others may bring to a candidate many jobs that may still be hidden from the job market. Candidates may learn about the new jobs through “word of mouth” from their ex-bosses, former colleagues, and friends. The social media networking websites are being used increasingly by professionals to create their own social groups, which connects them to their colleagues, managers, and other relevant parties and people who can bring to them the job opportunities when they need them.

B. Online Job Boards and Career Websites- candidates may also use the job boards and carrier websites among other online platforms to apply for a job through a single click. The job boards can be of both private and public nature and origin. Governments across the world run their own job boards through which they hire suitable citizens. Several online career websites and portals of private origins including Indeed and Monster also present to candidate employment opportunities where he/she can apply for following his/her skills, expertise, qualifications, interests, and locational preferences as well.

C. Company Websites- many people of the present generation want to work for certain specific companies and organizations as well. These preferences may be created following the stature or reputation of a business organization in a market, the values and ethical practices adopted by a company, the perks, and privileges a company provides to the employees, and because of other reasons. Facebook, Google, Microsoft, Glaxo & SmithKline, Shell, and all other leading organizations and other businesses as well across industrial bd business segments have a dedicated career section in their company and corporate websites. In these cases as well, a candidate can apply according to his/her wishes and following his/her qualification, academic background, expertise, experience, skills, and locational preferences. The major and multinational organizations have career opportunities for people at many different locations of the globe.


D. Headhunters- sometimes candidates also seek professional help in their job search and do not want to pursue the platforms available commonly to all aspirants alike. Among other cases, this may also be the case with the more specialized professionals who possess special/rare qualifications, technical expertise, and experience of higher value when compared to the majority. These candidates can join a head hunting platform, pay the required fee, and get selected in the more premium job roles, which may again not be easily visible to the other candidates or the common market.


Several carrier portals also offer the recruitment and headhunting services to aspirants as well as business organizations, apart from running a common job application and employment platform. There are also specialized headhunter services that maintain a database of professionals possessing highly specific skills, qualifications, and knowledge relevant for a specific business segment/industry (for instance the headhunting recruitment agencies used for hiring for the pharmaceutical industry).

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