Question

Apple announces Mac transition to Apple silicon Recently, Apple announced their decision to move from Intel ISA to Arm ISA [1] for their future chips which they will design on their own. Prior to that, Apple made a similar transition moving to Intel ISA from Power PC ISA (a RISC-based ISA developed by AIM, which is a Apple-IBM-Motorola joint venture). The announcement was made in June 2005 and the first Intel-based Macs were available by January 2006. Even before that, the company made the first ISA transition from Motorola 68000 series processor to the PowerPC platform in 1994. Roleplay as the CEO of Apple (i.e. you are Apple CEO). Write a report about this latest business move. The report needs to address the investors, who have many concerns but the primary one is on the company's business growth. Apple is well-know for making products that outperform competitors in various aspects, including but not limited to performance, battery life, user friendly interfaces. As a company, Apple is known for taking advantage of resource abundance in their product design in favor of user friendly and immersive features, which result in price premiums for all their product range, Your report should address the key areas such as the impacts on design complexity, power efficiency, performance and financial that justifies the decision to made the switch. You don't need to limit your discussion to just these areas listed, but try to focus on materials related to CSA class. The report should also clarify on how the transition would help the company achieve its business objectives by addressing some or all of these areas of concerns. Share your views in 1000 words or less (excluding references). Remember that this report is to be written by the Apple CEO (that's you!). Remember also that this is an open-book assignment with no right or wrong answer. Most important is how you use data and references to argue the facts. Requirements: 1. You need to cite relevant references that support your argument. 2. References can be websites, press release, text books, technica papers, white papers, or any other credile sources

Answer 1

Report from Apple CEO to Apple investors

DATE

To Apple Investors,

Today, Apple announces the transition from Intel ISA to Arm ISA for the benefit of the company and its future growth.

It is a true fact that Apple is well known for its quality, best products, great battery, amazing performance. So, it is up to Apple, to always maintain this standard. This decision of transition will help in the following ways:

- ARM consumes less power, making it amazing even for mobile phones.

- ARM is more energy efficient

- Most important business view point is: ARM sells its license, however, intel just sells the chips, hiding away the whole architecture.

- ARM is much more software compatible with any software

- ARM is used today not just for smartphones, but also for laptops giving the best CPU architecture.

Thus, my final words are, we need the business growth of Apple along with customer satisfaction which we are known for. Thus, its very important to maintain this dignity in the market for the betterment of the company and the users.

Thanks!

Apple CEO

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