10. In a sentence or two, describe what should be included in an effective proposal.
Answer: To create an effective proposal that can convince your clients to buy your product or service you should include: Identify client's needs or problem; Present your product or service as solution; Explain to the client how your product or service can solve their problems or meet their needs; Explain them how your company stand out from other competitors; Create a cost benefit analysis that explains to the client that how your product or service's benefits exceed the cost; explain to the client the buying process; Add some images in your proposal to better explain and provide options to your clients so that they feel free to choose the option they want. If you include all these in your proposal, it can increase your chances to win the client.
For example: Suppose you are creating a sales Proposal for a Washing machine then you should include following in the proposal: How washing clothes without washing machine is a problem; How a washing machine can help their problem; how your company is better than other washing machine brands; how the benefits of washing machine exceed it's cost as washing machine can save your valuable time; the procedure of buying the washing machine; different models of washing machine available; and different payment options.
10. In a sentence or two, describe what should be included in an effective proposal.
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