Question

Compare Apple's brand's online presence to branding messages from its competitors like ( Samsung.). Are the images, messages, selections consistent with the brand? Use the 7 C's of effective website design as your guide: Context (layout and design), Content (text, pictures & sound), Community (user-2-user communication), Customization (personalized site), Communication, Connection (links to other sites), and Commerce (are transactions enabled?).

Answer 1

The comparison of Apple brand’s online presence with that of Samsung using the 7C’s of effective website design, are as follows:

· Context: The context of both the company websites is quite good. Both Apple and Samsung have an easily accessible website, which is quite easy to navigate. The interface is quite user friendly. The color scheme used on the website tries to related it with the company’s logo.

· Content: The content of both the websites is quite relevant

· Community: The website of Apple does not has provision for community and networking. Samsung website has a specific tab called Explore where the different users can connect with each other through stories. There is a community tab as well in the Samsung website where the customers can network

· Customization: The rate of customization of Samsung’s website is more than Apple’s. Apple website is more generic while Samsung’s can be customized as per user needs. The customer profile section of Samsung is more detailed

· Communication: There is a 2 way communication on both the websites. Both websites have 24*7 customer support, which aims at solving all customer issues and complaints.

· Connection: The connection of Apple website is more integrated than Samsung’s website. Apple users can get directed to supplier company. Samsung website is not that well connected

· Commerce: Customers can conduct online transactions on both the websites. Major offerings of the company are laid down on both the websites.