Question

Some recommendations for KFC in india and china

in 400 words

Answer 1

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EXPLANATION:

Fried Chicken had come to India through franchising, or Kentucky Fried Chicken. Franchising is a form of relationship between the franchisor and the franchisee that gives the franchisor permission to begin its money-based outlet. The franchisor then provides the franchisee with trade secrets, Trademarks, brand name and preparation. In Bangalore, the first KFC was introduced.

The aim was to expand the company in India. Throughout the initial days, however, it was considered a threat. Several complaints have been lodged from locals who have repeatedly shut the KFC's outlet to avoid damage. Later, as the Messiah, the trial entered. In more than 100 countries, KFC now has over 350 restaurants. By 2019 , India had achieved 22% growth.KFC is the fast food chain with the fried chicken restaurant. At over 17,000 outlets in 105 countries and regions, it is the world's largest fried chicken chain.The organization has no weakness because it can not perform as well as possible. Weaknesses like:-

PepsiCo is the main company related to KFC and has a few local suppliers because the chicken is not kept for a long time and because it is part of the food industry. They have few confided suppliers who hamper the quality of the commodity of the business.The company markets the drug, but not at that time, as was already done by McDonald and other brands. In addition to improving promotions, marketing also involves deals or schemes which can draw more customers.The PepsiCo is the leading manufacturer, and KFC is committed to only offering Pepsi 's goods worldwide in all KFC restaurants. However, due to the PepsiCo supply chain, there are still some disputes between them. To order to continue to expand, KFC will focus on this.In reality, Fried Chicken is an unhealthy food that can cause complications to clients on a long-term basis. The company will also manufacture other nutritious foods, which the company's analysis department must do.

At the lower level and even at the middle level, KFC's staff turnover is very high. The workers remain long-term linked to the company because of the lack of loyal employees that has a direct impact on strategy and management of the business.Everyone's between 6 and 12 years of age. This business sector in India and China's food market is very strong and competitive. In the decision-making of parents , children can have direct control. Through this approach can implement effective marketing strategy.

Target children's taste as sweet flavor, low chill and salt, lovely painting, elegant carving and mixed chocolate drinks should be included in the menu. Price should be targeted at getting the pack into a family. It means that depending on child demand, all parents and guardians will seek to catch the same pack of meals. Around one time, both sources will be served with the same meal. The child section will specifically target promotional activities. A Disney Walt cartoon characters and music marketing program will be run by KFC. The promotion of outdoor children's schools and day care centers should also be addressed.

Both methods are applied by KFC. In India, KFC has 370 stores and about 14,000 stores worldwide. For certain nations, they have over 100 channels. Domestic marketing policies would also apply. All other distributors in the same country will have the same rates. Promotional concepts should also be identical. As they are working all over the world, KFC will also apply foreign marketing strategies. The principles of communication should include the same coherent message. The ideas should be supported also by market policies based on competition and on the economic situation of the taste and availability of food.

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