a) Total score of each respondent:
respondent 1 = 4 + 5 + 5 + 3 =17
respondent 2 = 5 + 3 + 4 + 2 = 14
respondent 3 = 5 + 5 + 5 + 4 = 19
respondent 4 = 3 + 2 + 3 + 3 = 11
respondent 5 = 5 + 4 + 4 + 4 =17
b) Mode: The value with highest frequency
Median: Middle most value. Here n = 5 odd therefore median is the (n+1)/2 = 3rd value of the ordered data.
Statement | median | mode |
I like watching movies | 5 | 5 |
I often go to the cinema | 4 | 5 |
The service in the cinemas is excellent | 4 | 4,5 |
I consider the appropriate box office price | 3 | 3,4 |
c) Interval in the preference
preference | Interval |
I like watching movies | 3 - 5 |
I often go to the cinema | 2 - 5 |
The service in the cinemas is excellent | 3 - 5 |
I consider the appropriate box office price | 2 - 4 |
General range of the survey = 2 - 5
d) Average of each respondent = Total score of each respondent / Number of assertion.
Respondent | Average |
1 | 17/4 = 4.25 4 |
2 | 14/4 = 3.5 3 |
3 | 19/4 = 4.75 5 |
4 | 11/4 = 2.75 3 |
5 | 17/4 = 4.25 4 |
** However since here likert scale is used and the data is ordinal average is not a good measure of central tendency.
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