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manufactured all the CDs itselt as well as the accessories and packaging for all OT Its products The gaming market has tradit
3-b. Should MSI add the instructional materials or sell the CDs without them? Complete this question by entering your answers
Complete this question by entering your answers in the tabs below. Reg 1 Reg 2 Req 3A Reg 3B Should MSI add the instructional
s-d. Suppose HOLLTE her price of the US with instructional materials is expected to reduce demand to 21,000 units. Comple tab
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Answer #1

1) Calculation of Differential Profits :- Demand = 44000 units

Particulars CD Only (A) CD with Instructions Materials (B) Incremental (A-B)
Sales Revenue (Demand * Sales Price Per unit) $1232000 $2420000 $1188000
Less : Variable Cost (Demand * Variable Cost Per Unit) ($440000) ($726000) ($286000)
Contribution Margin $792000 $1694000 $902000
Less : Additional Development Costs - ($125000) ($125000)
Differential Profit $792000 $1569000 $777000

Variable Cost for CD Only = $3.00 + $3.50 + $ 3.50 = $10

Variable Cost for CD with Instructional Materials = $3.25 + $6.50 + $6.75 = $16.50

2) I suggest to sell CDs With Instructional Materials.

3a) Calculation of Differential Profits :-

Particulars CD Only (A)(44000 units) CD with Instructions Materials (B) (21000 units) Incremental (A-B)
Sales Revenue (Demand * Sales Price Per unit) $1232000 $1155000 ($77000)
Less : Variable Cost (Demand * Variable Cost Per Unit) ($440000) ($346500) $93500
Contribution Margin $792000 $808500 $16500
Less : Additional Development Costs - ($125000) ($125000)
Differential Profit $792000 $683500 ($108500)

Variable Cost for CD Only = $3.00 + $3.50 + $ 3.50 = $10

Variable Cost for CD with Instructional Materials = $3.25 + $6.50 + $6.75 = $16.50

3b) I suggest to Sell CDs without Instructional Materials.

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