Question

Using the Product Life Cycle Model, identify the current stage of Red Bull. Give reasons to support your answer.

Answer 1

After careful study and research, I would classify the given factors intotwo major categories, which concern, on the one hand, the in-store characteristics and the consumer store emotions on the other. If allthe factors are satisfied, they will affect the consumer at thepsychological and behavioral level and will lead to the positiveoutcome of retail store selection and market integration with theintention of repeating. However, when referring to the psychologicalfactors nothing is absolute and given because the conditions ofbehavior and perception differ among individuals as well as the culture.I feel very strongly that this topic will be discussed and researched furtherin order to help marketing and business strategies be more productiveas well as innovative and boost profit and brand reputation.