Question

Nicholas, Inc. has provided the following unit data for review: Simple Product         Advanced Product Selling price               &n

  1. Nicholas, Inc. has provided the following unit data for review:

Simple Product         Advanced Product

Selling price                                                                        $22.75                 $55.00

Variable cost                                                                      10.00                      34.50

Pounds of scarce raw material per unit                   3                               5

Which product, Simple or Advanced, is most profitable for Nicholas, Inc. to manufacture?

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Answer #1
Simple Product Advanced Product
Selling price per unit $22.75 $55
Variable cost per unit $(10) $(34.5)
Contribution margin per unit $12.75 $20.5
Pounds of scarce raw material per unit 3 5
Contribution margin per pound $4.25 ($12.75/3) $4.1 ($20.5/5)

The answer is Simple Product.

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