Question

2. Think of a new product or service you bought or tried recently. Answer the following question: - Explain why you bought/tried the product/service? - Write a review on the pruduct/service.

marketing

Answer 1

New product or service may be bought or tried for many reasons as follows :

(a) May be the old product or service is not available in the market due to too many users of the old product or service and the supply of the old product or service also got diminished due to high demand of the users. So in that case one had to try for the new product or service.

(b) May be the old product or service was not giving the result as was before and thus one had to try for the new product or service.

(c) May be the old product or service was used was a allied product or service in producing the final product or service and it is indispensible and thus one have to look for the new product or service in order that the production of the final product or service do not stop.

(d) May be the old product or service was becoming expensive in comparable to the new product or service and thus one trying for the new product or service at a lower price.

(e) May be the promotions for the new product or service was done more in comparable to the old product or service because old product or service does not require such promotions because its known to the users.

(f) May be the new product or service is more easy to use and does not have complex procedure as for the old product or service in terms of using it.

(g) Sometimes new product or services are tried to gain knowledge and thus comparing the services from the old product or service.

(h) Sometimes new product or services are tried to have a new flavour as compared to the old product or services.

(i) Sometimes new product or services are tried because other peers are using it and getting positive feedback from the peers.

(j) Sometimes the new product or services are tried due to lack of knowledge of the customer and misleading information from the sellers.

Following are the reviews of the new product or service.

(a) While using the new product or service customer gained knowledge that the new product or service was not such reliable or secured as the old product or service. The merits or demerits of the old product or service are known to the customers and the customers will be having the same expectation from the new product or service . If they do not find such features as the old product or service they may again tend towards buying the old product or service.

(b) Since the merits or demerits of the old product or service are known to customers and they are using the old product or service for a long time they will try to find the old product or service first and if it is not available they will try for the new product or service.

(c) New product or service had a great challenge to occupy the maximum market share in comparable to the old product or service. May be the features of the old product or service changed and thus demand for the new product or service start diminishing.