Question

Feather Friends, Inc., distributes a high-quality wooden birdhouse that sells for $120 per unit. Variable expenses are $60.00

Assume the president expects this years sales to increase by 19%. Using the degree of operating leverage from last year, wha

The sales manager is convinced that a 15% reduction in the selling price, combined with a $65,000 increase in advertising, wo

The sales manager is convinced that a 15% reduction in the selling price, combined with a $65,000 increase in advertising, wo

The president does not want to change the selling price. Instead, he wants to increase the sales commission by $2.40 per unit

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Answer #1

Degree of operating leverage = Contribution margin/Net operating income = 1560000/1400000 = 1.11

5) Net operating income increase by = 1.11*19 = 21.09%

6) Contribution margin income statement

Total Per unit
Sales (26000*1.25) 3315000 120*85% = 102
Variable cost 1950000 60
Contribution margin 1365000 42
Fixed cost (160000+65000) 225000
Net income 1140000

7) Net operating income (decrease) by = 1140000-1400000 = -260000

8) Contribution margin income statement

Total Per unit
Sales (26000*1.25) 3900000 120
Variable cost 2028000 62.40
Contribution margin 1872000 57.60
Net income 1400000
Fixed cost 472000

Total fixed cost-Present fixed cost = 472000-160000 = 312000

The amount by which advertising can be increased = 312000

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