Question

There are three truths of brand:

1. You make them

2. You break them

3. They are judged by others.

Companies and celebrities work tirelessly, first to create a product people love, then to communicate why people should love it. That said, if those companies or people ever leave doubt in consumers’ minds as to why their names no longer deserve their love and trust – the brand could be forever damaged. Brand “fall” often happens quicker than the rise.

Consider celebrities whose brands remain intact over the long term vs. those whose names fail to stand the test of time. Choose one celebrity that has been around for a long time and has a strong brand image and one that has been and gone quickly. Compare and contrast their branding success vs failure. Answer the following question:

What could have been the differences in their brand management?

Submit in a word document (200-300 words)

plzz use an example of any hollywood star

Answer 1

Every Company promote its products by advertising through some well known faces. There are some celebrities whose brands remain intact over the long term than those whose names fail to stand the test of time. Like Beyonce endorses Pepsi since 2012 which is still been making good sales than Sylvester Stallone’s High Protein Pudding which disappears in 8 years.

Reason was Pepsi is what all likes from younger to elder and what makes it more effective is that Beyonce is Selling who is a star in Hollywood Industry. Despite using Sylvester Stallone Name, High Protein Pudding Fails because it was not for every type of men. It was for niche market of people who wanted to get swole and didn't think it was weird to eat pudding from a can.

Brand Consists of name, slogans, Symbols, Signs and Celebrities. Pepsi Brand Management is Awesome. It always comes up with some thing new , be in other range of products or slogans which attracts people and for a smaller price.

But High Protein Pudding Brand Management was not so good to keep it for a long term . Its Market was for some specific people, High Priced too with some low carbs and also selling it in a can only which was not in case of pepsi that was selling in bottle too who wants to drink it in bottle. No regular Advertising also goes wrong with high protein pudding.It was not reaching to every type of customer, be it with slogan, signs, discounts nothing goes with it which end it too sooner.

That All Tells What a Brand Management can do with a Product.