Which of the following accurately characterizes publicity? Group of answer choices 1. It is mass selling...
Which of the following accurately characterizes publicity?
Group of answer choices
1. It is mass selling that avoids paying media costs.
2. It is more expensive than all other promotion methods.
3. It is more flexible than personal selling.
4. It is any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.
5. It is generally less useful than advertising for promoting a truly new product.
Homework Answers
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Which of the following accurately characterizes publicity?
Group of answer choices
1. It is mass selling...
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