Question

How does a social media campaign support something like an airline? Why do people care about that aspect of an airline and how does it work to bring awareness to issues that the airline wants to discuss?

Answer 1

In today’s digital era, social media is one of the main platforms for branding and engagement. Since the content that people share in the social media resonates with them to reflect their personality, people use social media to choose the brand of their choice. Airlines use social media to promote their brand and generate more traffic for their brand. For example, JetBlue replied to their Tweets within 15 minutes in comparison to that of their competitors. This made them to receive the Airline with Best Customer Service awards. Such content about the airlines in the social media would instigate the interest among the people by establishing a reputation and good brand image for their airlines.

People care about that aspect of the airline because social media is a great platform to get reviews about their services. The trending news of an airlines would be instantaneously spread across the social media. Hence, people review the services to understand the level of customer service the airlines company could offer them before deciding which airlines to travel with.

Social media is a platform to discuss the problems and issues of a company. It is an important marketing tool to solve the issues. Hence, airlines companies which have been noted any issue such as bad customer service tend to use social media to re-establish their image among the customers. A classic example is Southwest airlines. After the airlines was wrapped up on the A and E network, the company wanted to engage with customers and also wants to analyze the social conversation with them. Thus, Nuts About Southwest Blog was created to keep the customers about what is trending behind the scenes for the company. Thus, when the airlines was re-established, they became a trusted and fun brand that is rocking the social media.