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What significance does packaging have on the consumer when comparing similar products?

What significance does packaging have on the consumer when comparing similar products?

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Answer #1

Many consumers judge similar products based on the packaging before making a buying decision and this relates with the ‘product identity’. The significance of packaging occurs as –

  • The entire purpose of the product packaging is to save product from any type of damage to happen (e.g. during the transit )
  • Attractiveness of the product packaging in terms of color schemes, design and type of material used for the packaging which should be appealing to the potential consumer
  • Promotion of the product as the packaging consists of instruction on the use of the product
  • Packaging consists of ingredients and nutritional information related with product which helps consumer to take purchasing decision
  • Differentiation among similar products
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