What significance does packaging have on the consumer when comparing similar products?
What significance does packaging have on the consumer when comparing similar products?
Homework Answers
Many consumers judge similar products based on the packaging before making a buying decision and this relates with the ‘product identity’. The significance of packaging occurs as –
- The entire purpose of the product packaging is to save product from any type of damage to happen (e.g. during the transit )
- Attractiveness of the product packaging in terms of color schemes, design and type of material used for the packaging which should be appealing to the potential consumer
- Promotion of the product as the packaging consists of instruction on the use of the product
- Packaging consists of ingredients and nutritional information related with product which helps consumer to take purchasing decision
- Differentiation among similar products
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What significance does packaging have on the consumer when
comparing similar products?
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