Describe an example of a company that markets its products or services to a specific target market (do NOT use a mass marketed product such as Coca Cola or bottled water)
Describe which of the four major segmenting variables was used to determine this market.
Is this a good, viable market for this product? Why or why not?
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Describe an example of a company that markets its products or services to a specific target...
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Consider the development of new products and pricing them for international (global) markets. (1) Describe and explain why some domestic products in the U.S. may be suitable for global markets, while others may require major changes to be successful in global markets. (2) Explain the reasons why a product that is successful in the U.S. may need to be re-priced for success in an international market.
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1. Segmenting markets means that a company is ________. Select one: A. identifying and calculating the churn rate in different markets B. selecting the markets to attack in the marketplace C. identifying the customers who have frequently purchased competitor's products or services D. dividing the market into meaningful smaller markets based upon common characteristics E. selecting a corporate position to communicate to potential customers 2. Demographic segmentation is one of the most popular segmentation approaches because ________. Select one: A....