Question

Use the following information to respond to the next five items. You have decided to use the Multi-Attribute Attitude Model to help you decide what you want to do for a gift to yourself after you graduate. You narrowed your choices to four activities from which you will make your selection. You have also generated a list of attributes that are important to you. You have evaluated those attributes and formed beliefs about each country concerning those attributes. The results are in the following table. Beliefs Climb Wild Grizzly Wild Lion's Mount Everest Wrestle Steal Brush Attributes Riskiness Ease of getting there Cost to get there Cost while there Odd food Variety of activities Evaluations Gorilla Cubs Teeth 10 Using the compensatory process and the given total attitudes that you have for each country, which country, or countries, would you choose? a. Using the non-compensatory process known as conjunctive decision making, with a minimum score of 5, which country, or countries, would you choose? b. c. Using the non-compensatory process known as disjunctive decision making with a minimum score of 10, which country, or countries, would you choose? Using the non-compensatory process known as lexicographic decision making, which country would you choose? d. Because of recent culinary research, the odd food found in exotic locations is often more healthy than normal American food. For that reason, you have reconsidered your evaluations and you now consider odd food to be the most important. Now, using lexicographic decision making, which country would you choose? e.

Since there's no Marketing subject be noted that this is a marketing question please.

Answer 1

a. The compensatory process for selection of country has following scores for each attribute.

Wrestle wild Gorilla - 6.83

Steal Grzzly cubs - 6.66

Brush wild Lion's teeth - 6.83

Climb Mount Everest - 6.33

Based on the scores, options 1 and 3 will be chosen.

.2 Using the conjunctive criteria, only option 3 ( Brushing Wild Lion's teeth) is the only option to be selected.

3. On the minimm score of 10 criteria, option 2 ( steal grizly cubs) will be selected.

4. Depending upon relative importance of different attributes, the decison may be taken. For example, if riskiness is to be considered, option 2 is the best, whereas ease of getting there favors option 3.

5. Odd food factor has highest value for option 4 ( Climbing Mt. Everest) which would be considered in this case.