Question

I need a short essay on Online Marketing communication.

Write to me 3 things on online marketing?

what are advantage and disadvantage?

Answer 1

Digital advertising is a strategy that uses the Internet to encourage or communicate to potential buyers or target audiences a message about the product and services of a business. Through landing page, navigating to other sites, downloading functionality, the user-friendliness of a site can be calculated. On the other hand, visibility, readability, colors used and so on influences physical attractiveness.

Search Ads: Pay-per-click ads is the most important element of the Search Ads. When a visitor searches any phrase on the search engine, the marketer's ad appears either at the top of the results or next to it, depending on the marketer's bid and the search engine's algorithm, to decide its value with respect to the searched keyword. Advertisers only charge for it when the user clicks on the advertisement.

Search Engine Optimization (SEO) includes practices that increase the likelihood of a particular connection appearing in the top of all unpaid links when the user is looking for a specific keyword.

Display Ads: Display ads or otherwise called banner ads are the one that appears in a tiny rectangular box that contains text and sometimes images that advertisers charge for displaying on specific websites. The cost depends on the traffic on a website, which means that the more users there are, the higher the cost.
E-mail: E-mail is a quite efficient and fair marketing tool as it helps marketers to connect at a relatively low cost with a large audience base.

Advantages of Online Marketing

With a wider range of advertising elements, a business can grow faster and meet the target audience.
It has a competitive advantage over traditional marketing strategies. The number of unique users, average session time, click on an ad, and so on can be easily traced.
Contextual placement is one of the key features of online marketing where advertisers are able to purchase ads on websites that are close to their own products and services.

Advertisers can also place ads to meet the target audience based on customer-typed keywords on Google and other search engines such as Bing and Yahoo.

Disadvantages of Online Marketing

False clicks on advertisements created by websites operated by technology. It is possible to hack the website, resulting in the loss of control over the emails. Lost tangibility