Question

CASE STUDY: Write an essay on the following:(1,000 or less words)•Discuss your thoughts on the Age of Online Dating. How has this phenomenon affected the communication practices between individuals and what are some of the marketing drawbacks and benefits of this phenomenon ? CITE ALL SOURCES

Answer 1

Emergence of Internet ad its availability to every individual has changed lot many things in the universe. It has emerged with people getting information across the globe, then emergence of WWW has been playing very crucial role in today's information exchange.

Online dating is a well established and has been growing at a rapid rate and is being used by people of every age. Millennials are the ones who mostly use this feature. Within a span of 2 years it has increased to about two thirds of the earlier usage. Millennials are finding internet as the best source to search for their companion and share their thoughts and ideas and most important emotions and act like a strong board to share things.

Experiences with this feature are a combination of both positive and negative. Looking at some of the advantages of this feature are as follows:

i). Can be accessed from anywhere and anyone can use it to look for their potential partners across the globe.

ii). Various types of personalities can be seen at a place and can be matched with the one using it. Helps in dating with personalities that are more compatible.

iii). Establishes a safe and convenient interaction among the people.

Disadvantages:

i). No face to face meeting sometimes if people are apart from each other.

ii). Confusing choices to choose a partner.

On a whole online dating is used a tool to meet their choice of person.

With this phenomenon individuals are being constantly using internet and not being in present surroundings and the relationship values are being hindered with much usage of internet as the communication media. People are posting every aspect of their personal life to the public which is very much bad and sometimes may land in trouble. Hence this usage must be limited and accessibility should be made only in certain point of times.

Personal data may be misused by people across and circulation takes place. Accuracy in messaging behavior has been lacking with this dating element.