Question

When pharmaceutical companies market to customers they must take the time to consider who influences the customer’s decision making. There are many social influences as well as psychological variables that dictate a patient’s course of action for an illness. Some patients may choose not to get treatment, other patients may ask their doctor for a particular brand name drug because someone they know had success when taking it.

Assuming the perspective of the patient, write about the social and psychological variables that will influence a patient when deciding on a treatment/medication. You need to identify a minimum of 5 social and psychological variables that would influence a patient   After you have identified the different variables / influencers, discuss who you think pharmaceutical companies should market to.

On your cover page, include your name, and date. The final product will be a paper that is 2 pages double-spaced, with 2-3 references, APA formatted. For assistance with APA format, see the Purdue Online Writing Lab and/or the Student Success Center.

its for a marketing class thanks for helping me

Answer 1

Solutions: -

Not only pharmaceutical company but almost every good company having considerable revenue consider what influences the customer decision making. For any services following would be (Medical Service/ Treatment) the customer decision making process starting from need recognition to post service.                                             

Need Recognition: - Type of illness/Ailment

Information Search: - The effect of the illness and problem. Should patient go for the treatment of not?

Evaluation of Alternatives: - Patient has to figure out best possible options for the hospital facility based on his experience, suggestion from family doctor in any and from relative and friends, And availability of finances and support from insurance.

Acquire the services: Receive the service of treatment in the selected hospital

Post service behaviour: Find the satisfaction based on services, does customer want to continue the after-treatment support or not?

Five social and psychological Factors to consult a Doctor are the following:

Demographic Impact: - Age and sex can be taken into account while finding the impact of as the children and old aged people are more likely to use medication/treatment than the young and middle age people. Similarly, the women take more treatment than men in the similar age groups this difference becomes more evident again in the age group of between 16 to 70.

Economic class: There are basically three types of income groups in the society lower, middle and higher. The people come in the higher groups are likely to take more medication/treatment than the other two counter parts. Medical service exposure will be more and directly proportional to the income. More the income more chances would be to take this service.

Country: - It varies country to country. People from US will take more medical services than the India due to awareness and participation in the medical treatment process. It also depends upon the alternative medical treatment ways like Ayurveda and other in which people try to use the tactics to cure themselves own their own.

Knowledge: - The person who is looking for treatment wants to satisfy with the services before event taking it by his own knowledge and curiosity by asking the people gone through similar experience. He will gradually build the confidence to opt or not to opt the medical treatment this way.

Family and Relatives Pressure: People around the person looking for treatment impose their thought and experiences and try to modulate his/her decision making. They make person to consider when to take service, where to take service, finances ready, and the after operation/treatment impact.

Reference:-

1. https://watermark.silverchair.com/13-1-75.pdf?token=AQECAHi208BE49Ooan9kkhW_Ercy7Dm3ZL_9Cf3qfKAc485ysgAAAkUwggJBBgkqhkiG9w0BBwagggIyMIICLgIBADCCAicGCSqGSIb3DQEHATAeBglghkgBZQMEAS4wEQQMk5omJmZ_1B4tPXkrAgEQgIIB-DoieIsu77bglGgGKX57UhR528YvUv4Pt954WwtCILFV4luaizMOJCH4uIKHEKTRFB3EktojVL4LzCzPue3vQGxXA5X0ETeZc9m6cLIa8KnlFCU7mZhjyXElPoqDAQa9mzITt8DGcpilVNfaS9Ob5MhYPrxEMnXhIdtrto4tpelTkex7Mx7wSKZkLlZjQVCPWRUryvMjsywB-g4svKvnaIGLg-UcEVL7vYwFTLYVl3VrEAfAhWWi9K00pxMjApGgxFFkhaqlAzKEohGE8V-FZcJVkqI7evmXeMBuSWVpkZCahjJaXWjgfMRHgI-CVpISWFWPs9_N7kBeco2UNUkCgKBeLPcXEUNDEWbRsw6eJ4RsCZPPwoVSfWFDbQCRisiLtMx730x45Xvd-P7OOoOHSXnx5JAwaB-bxGGYUEGdacvYUc5ctB9auuTX3yxBMAjNuMEuTRs6ZS8Vbl1nI5-pkZVPg4P6rQ64KVGuQOC_H0dJBhrvsaekNsLaRwOUoRsJplrv4YLULJFdHzcEqnkDBYd7UUPEwcR3JhMP-5_Oom8uYrpYm4j9o0CTxjSqOrgZT2Y6hZDuSRz5rsg9LIkCEr94JH90sdBIkwP4BPSVOJkkY2i3nvJ7S4L7iIVDA4q25HoEahpEbzmB3V9KJvnBLzdrTXL6soJDaQ
2. http://www.amcp.org/data/jmcp/feature_I5_489-499.pdf
3. https://www.intechopen.com/books/advances-in-prostate-cancer/psychological-and-social-factors-influencing-patients-treatment-selection-for-localised-prostate-can