Question

Question 17 (of 20) Yellow pages as an advertising medium have all of the following advantages except they are a directional medium because they help consumers know where purchases can be made after other media have created awareness and demand. they are available 24/7/365. they have a long life spanuse period. O they have excellent geographic coverage-reaching most households with telephones O there is the proliferation of directories in many cities.

Answer 1

Note: All given questions are separate & independent. So as per rule I am answering first question.

Answer is last option (There is the proliferation of directories in many cities).

Explanation;

Followings are the main advantages of using yellow page as an advertising medium;

1. They are available 24 / 7 / 365

2. They are directional medium because they help consumers know where purchases can be made after other media have created awareness and demand.

3. They have a long life span / use period.

4. They have excellent geographical coverage –reaching most households with telephones.

So it is clear that “There is the proliferation of directories in many cities.” Is a disadvantage of yellow page advertising hence it can not be advantage of this. Hence answer will be last option.