How would you describe Johnson & Johnson’s multi-product strategy? Justify your answer. a.A single or dominant...
How would you describe Johnson & Johnson’s multi-product strategy? Justify your answer.
a.A single or dominant business multi-product strategy
b.A related diversification multi-product strategy
c.An unrelated diversification multi-product strategy.
Homework Answers
Johnson & Johnson's multi-product strategy is -
c) A unrelated diversification multi-product strategy
J&J diversified into unrelated businesses and product lines centered around health, baby care and women care which are consumer products along with areas like pharmaceutical business and medical equipment manufacturing.
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